pdaMD a website that deals with medical PDA software and also a vendor of common medical applications recently launched a new offer to sell PDA devices preinstalled with a combination of the 27th edition of the AAP’s Red Book [Update 06-21-09: the new 28th edition is now available see post] and one of Epocrates bundles (Rx Pro, Essentials, or Essentials Deluxe).
It sounds great for pediatricians no doubt about it, it is a very good choice specially for those who are planning to start using the handheld in their practice now, what else do we want, the most complete multifunctional software coupled with the most trusted infectious disease reference.
pdaMD is increasingly turning to the AAP and marketing their products quite successfully recently. In fact they have a website which is offering AAP products exclusively.
However, as for me and may be for many other peds this offer might not be very tempting. Because we already have those softwares installed into our PDAs (See how common is Epocrates Essentials installed on pediatric PDAs) and the Red Book is already offered by two giants in medical softwares Skyscape and Unbound Medicine (read this post).
And what about Epocrates ID its already there in the Essentials package so are they going to give priority to the Red Book over their own infectious disease reference? perhaps not as the marketing campaign is focusing on the Rx Pro rather than Epocrates Essentials.
The issue here is that if they gave an option of only integrating the Red Book into our existing Epocrates Bundle it would have been a product to consider because then we may think that its OK lets get the Red Book right into out Epocrates (Instead of closing Epocrates and launching The Red Book).
Moreover they are offering the software in compatibility with Palm OS only and no options for Windows Mobile and that is another mistake when you want to market a PDA product nowadays.