Unbound Medicine announced today that the very first native iphone product is out and it’s the Nursing Central.
Unbound Medicine reputation stems from the fact that for every title they publish they provide Palm, Windows Mobile, an online web access, as well as a wireless mobile site that can be accessed by virtually any device with internet browsing capability including the iPhone and iPod Touch.
But this time it’s no longer a web based app, It is a fully native app and there are arguably several advantages of a native app over the web based app as we dicussed in a previous page.
The Nursing Central is provided as free app from iTunes but to get it actually running content you should purchase a yearly $160 subscription from the Unbound Medicine website. This is much like Skyscape approach when they first launched Skyscape Medical Resources but at least they gave us some free goodies with it. Unbound did not.
However; They will provide free switching, which means that if we have say Palm subscription to Merck Bundle then we are allowed to switch to the iphone version at no cost as long as we are still within the yearly validity of the annual subscription. This is something that Skyscape refuses to give!
The app fits really well on the iPhone’s large screen and here’s a quote of one the earliest reviews published on iTunes ” … Nursing Central looks and feels like its built for iPhone, easy to read and easy to navigate. Skyscape, on the other hand, feels like they just repurposed the old graphics from PDAs… ”
Probably it is too early to judge on Unbound Medicine with only one app so far, let’s see what are they going to do with the other titles such as Pediatrics Central and Merck Manual.
Tags: Unbound Medicine
Bye, am gonna go get the iTouch!
Bye, am gonna go get the iTouch!